Email marketing still works if you know how to make it work. It is a significant tool in the arsenal of every smart marketer. According to a new study from the Content Marketing Institute, 83% of B2B internet marketers still use email marketing through eNewsletters to contact their prospective buyers though only 58% confirms these technique to be productive. And while that is still an excellent percentage, there is a lot of room for improvement. Of all marketing channels, email marketing constantly performs much better than many of them. In fact, the usual click-through rate of an email campaign is about 3% of the entire recipients, meaning you are six times very likely to get someone to click-through to your site through email compared to many marketing channels. Nothing is as effective in reaching your clients wherever they are, and nothing else is as perfect for developing personal relationships with clients. If you would like your business to succeed, then start building your subscriber list right away.
There is no business whether small or large that cannot benefit from email marketing, as it is the most effective way to drive ROI. Email marketing is highly measurable, delivers your message to targeted individuals, has better reach and allows you to connect with your target audience in a very customized way, while remaining on budget. For each $1 spent on email marketing , the average return on investment is $38.
Consider ecommerce websites such as Amazon and Ebay, one way they make you to consistently purchase from them is by emailing offers to you regularly. Furthermore, public companies are always seeking new shareholders, and email marketing is an ideal avenue to find new investors/shareholders that are interested in your business. Successful email marketing gives you the luxury of personalizing campaigns very quickly ; in order to distinctively target your intended audience. Email marketing has a high conversion rate, and also develops your email list that you can regularly monetize by pitching a number of products.
In simple terms, white Hat online Marketing is about sending the right message, at the right time, to the right person and using the right frequency, but you must be certain you are emailing individuals who have explicitly required receiving it. Also, ensure that the e-mail you are sending is the kind of message they are eager to receive. Be conscious to send those mails at those times when your users are most engaged with your emails. Finally, do not over send.
FACTS AND STATS
Is Digital Stox a Stock Promoter?
Digital Stox is NOT a Stock Promoter , we are a marketing and advertising agency that focuses in providing services for Public Companies.